BATA looks to confront chop chop head on
British American Tobacco Australia (BATA) is considering launching a Make Your Own (MYO) cigarette brand to try and capture the growing number of illegal chop chop smokers.
Chop chop or illegal loose leaf tobacco currently makes up the majority of the illegal black market and we are being forced to compete with organised crime for market share due to the government’s failed excise system.
- media release MYO (215 kb)
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