british american tobacco australia - Who we are



British American Tobacco Australia is part of a truly global organisation operating in a diverse and highly competitive market. We are committed to operating a sustainable and environmentally friendly business whilst maintaining our position as Australia’s leading tobacco company.

We are a wholly owned subsidiary of British American Tobacco and are based in Eastgardens, Sydney, at a site known as Virginia Park.

From there we produce and distribute a wide range of tobacco products including cigarette brands such as Winfield, Dunhill and Benson and Hedges.

The strength of our brand portfolio is reflected by our strong 45.7 per cent market share.

We engage in all stages of production and distribution of tobacco products. This includes the processing of the tobacco leaf (threshing), the manufacturing of tailor-made cigarettes and other forms of tobacco products and the sale and distribution of the products. Products manufactured by us are also exported to more than 15 other markets.

Competing in a highly regulated environment, more than 70 per cent of the retail price of our products is collected by the Australian government in the form of excise. This amounts to approximately $A2.7 billion dollars in government revenue from British American Tobacco Australia alone.

We employ over 1,100 full time employees with more than 800 based at Virginia Park.

Our Virginia Park site also doubles as the head office for British American Tobacco Australasia. For more information on British American Tobacco Australasia see Our Area.

Although our business is complex and competitive, it has always been guided by the highest standards of excellence. Our reputation for manufacturing high quality tobacco products is the result of our commitment to employing exceptional people. We have always been committed to recruiting, developing and retaining employees of the very highest quality in our business functions.

We believe that because our products pose risks to health, it is all the more important that our business is managed responsibly. Responsibility is integral to our strategy and through dialogue with our stakeholders we are working to pursue our commercial objectives in ways consistent with the changing expectations of a modern tobacco business.

The work being done in the Australasian Area is mirrored by other members of the British American Tobacco group of companies. Opens in new window  Together as part of the global Group, British American Tobacco Australasia and its operating companies will help take the British American Tobacco Group a step closer to achieving its vision of becoming the world's leading tobacco company.


Page last updated: 07/05/2010 16:23:43 GMT