‘18+ It’s the Law' is a joint campaign by British American Tobacco Australia, Philip Morris (Australia) and Imperial Tobacco Australia.
British American Tobacco Australia believes that underage people should not consume tobacco products.
We work to ensure that our business practices do not undermine efforts to combat underage smoking. We fully support laws and regulations stipulating a minimum age for buying tobacco products and penalties for retailers who break the law.
Working with retailers
Retail Access Prevention programmes have been a critical part of effective industry action on tackling underage smoking.
‘18+ It’s the Law’ was a joint campaign between British American Tobacco Australia, Philip Morris (Australia) and Imperial Tobacco Australia. This campaign was designed to facilitate retailers’ understanding of regulations relating to tobacco sales and to provide them with tools to help ensure tobacco products are only sold to those over 18.
British American Tobacco Australia and Philip Morris (Australia) have jointly supported this campaign since as early as 1994, updating and refreshing the campaign as needed over the years. In 2000, the campaign was re-launched with a new message and supporting materials focusing on the need for photo identification, once again ensuring that retailers had the tools available to them to refuse underage sales. Imperial Tobacco Australia lent their support, making the campaign an industry initiative at the end of 2002.