For many decades Australian smokers have been aware of the health risks of smoking.
Health warning labels communicating the risks of smoking have appeared on all cigarette packs sold in Australia since 1973 .
As of 1 December 2012, all tobacco products sold, offered for sale or otherwise supplied in Australia must be in plain packaging and be labelled with the new and expanded graphic health warnings.
The Tobacco Plain Packaging Act 2011 and the Tobacco Plain Packaging Regulations 2011 set out the requirements for plain packaging. The legislation prohibits the use of logos, brand imagery, and promotional text on tobacco products and packaging, and includes restrictions on colour, size, format and materials of packaging, as well as the appearance of brand and variant names