british american tobacco australia - Can people quit smoking?

Smoking can be hard to quit. However, we believe smokers can quit, provided they have the motivation to quit and the belief that they can.

Many smokers know the real risks of disease involved with smoking but still smoke frequently and find it very difficult to quit.

However, millions of smokers have quit without any medical help, and millions have modified how often, where and when they smoke in the light of differing social norms. In some countries, including Australia, there are more ex-smokers than smokers.

Various ways have been suggested to help people quit, including using ‘nicotine replacement therapy’ (patches and gums). While all these forms of assistance may be beneficial, the most important factors in successfully quitting are having the motivation to quit and the self-belief that you can do so.

The Australian Quitline number is 137 848 or you can visit www.quitnow.info.au 

We think smokers who want to quit should be encouraged and supported to do so as it is the best way to reduce the risks.

What people should consider about quitting

• Smoking can be hard to quit.
• Any adult thinking of starting to smoke should consider that it may be difficult to stop later. 
• For people wanting to quit, the keys are motivation and self-belief. 
• In British American Tobacco Australia’s opinion, there is nothing so powerful about the pleasure of smoking that prevents smokers from quitting if they have the motivation and confidence in their ability to do so. 
• Many millions of people have quit smoking successfully. 
• Advice on quitting smoking is available from many sources, including public health authorities, health professionals and the Australian Quitline on 137 848. 
• We do not build our business on persuading people to smoke, or trying to stop people from quitting. We believe that if you want to quit, you should.