People and culture

Inspiring, challenging and diverse. Great people and an engaging culture are key to our success.

People and culture

Our reputation as a leading employer helps us stand out in an increasingly competitive international employment market, and our people are key to delivering our strategy.

The challenge

Having a talented workforce has become one of the most critical factors in our industry. We want British American Tobacco to have excellent people, engaged teams and be a great place to work. After all, it is our people who deliver our Group strategy.

As competition for good people intensifies, we need to build a strong and clearly differentiated reputation as an employer. For many people, the attractions of a rewarding career with a major international business that values their contribution and supports their professional learning and development, are key factors in their decision to work for us.

Our approach

Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.

Providing a safe place to work, protecting our employees’ wellbeing and listening to their views are also fundamental.

In short, we want a stretching and supportive culture founded on personal commitment and responsibility that attracts, engages and retains the most talented and diverse people.

A snapshot of our people and culture

  • More than 57,000 people employed worldwide, with more  than 1000 employees  in  Australasia
  • Average voluntary turnover between 11% which is below FMCG norm
  • 95% of our Australasia employees  completed our employee opinion survey
  • 78% of employees tell us they are extremely satisfied with British American Tobacco as a place to work
  • 84% of employees tell us  that the people they work with co operate to get the job done
  • 82% of employees tell us that their immediate supervisor treats them with respect

Bring your difference

Visit our Group careers website to find out more about what it's like to work with us and search and apply for jobs.