Corporate behaviour

Making a difference

We are committed to operating to the highest standards of corporate conduct and transparency, benefiting governments, consumers, the environment and our people.

Raising standards, leading the industry

Acting responsibly and with integrity wherever we operate underpins our whole approach and forms the foundation of our culture and values as a company.

We’ve been focusing on corporate behaviour issues for a long time and this is reflected through the many good practices embedded across our business. For example, our environmental policy and management, social reporting and approach to labour practice and human rights have been consistently recognised in the Dow Jones Sustainability Index.

Corporate behaviour is also one of the three key areas of our sustainability agenda, along with harm reduction and sustainable agriculture and farmer livelihoods. 

Integral to our corporate conduct are the Group Standards of Business Conduct  (SoBC), which cover our policies and procedures on areas such as human rights and bribery and corruption.

We’re always working to remain at the forefront of best practice and build upon our approach to meet new challenges and opportunities. For example, we’ve made good progress recently in strengthening our management of human rights, such as through the development of our new Supplier Code of Conduct , which clearly defines the minimum standards we expect of all our suppliers. We have also adopted product and marketing standards for Vapour Products.

Our approach

Conducting our affairs with honesty, integrity and transparency is key if we are to continue to develop as a responsible, successful and sustainable business. Our approach includes:

  • Engaging openly on regulation.
  • Responsible marketing of tobacco products and working with retailers to prevent youth smoking.
  • Collaborating with others to tackle the illegal tobacco trade.
  • Safeguarding human rights across our own operations and our supply chain.
  • Protecting the health and safety of our workforce.
  • Addressing the environmental impacts of our business operations.

A growing black market
    Illegal tobacco trade

Our role in preventing youth access to our products
    Youth access prevention

A day in the ife of...

Corporate behaviour 
A day in the life of our employees in their work to fight tobacco trafficking and address youth smoking.