A sustainable approach

Sustainability has always been important to BAT and is now front and centre of our strategy to create shared value for our consumers, shareholders, and stakeholders.

The Group has made significant progress on its sustainability journey, as reflected by its presence in the Dow Jones Sustainability Indices for many years and the other notable independent recognition it has received.

BAT’s strategy has evolved with the purpose of delivering A Better Tomorrow for all our stakeholders. Central to the strategy is the Group’s updated sustainability agenda which reflects our changing external environment. BAT has announced stretch targets that it is confident will accelerate its purpose to deliver A Better Tomorrow for all stakeholders, including:

  • increasing consumers of non-combustible products to 50 million by 2030
  • achieving carbon neutrality by 2030 and accelerating the Group’s existing environmental targets to 2025
  • eliminating unnecessary single-use plastic and making all plastic packaging recyclable by 2025.

Our actions at BAT Australia, support the group strategy and purpose, and we are committed to delivering with integrity in everything we do. We have active workplace giving and employee volunteering programs and invest in social charities that make a difference in the environment, drought-affected communities, and supporting survivors of modern slavery.

You can read more about BAT’s sustainability agenda and progress against it in the Group’s latest Sustainability Strategy Report and ESG Report .

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