Australian packaging covenant

British American Tobacco Australia is a signatory to the Australian Packaging Covenant (the Covenant), a co-regulatory agreement between business and Government to manage the environmental impacts of packaging in Australia.

At BAT Australia, we are committed to addressing the environmental impacts of our packaging as a company that owns consumer brands and products. Through our Environmental Policy we are also committed to “integrate sustainable packaging principles into our product design.”

As a signatory to the Covenant, we publish annual action plans and reports with our commitments and progress, and conduct independent audits when required.

It should be noted that we face restrictions on our ability to influence packaging design in Australia, due to both the Tobacco Plain Packaging Act 2011 (Cth), and the fact that many packaging decisions are made above market by our parent company.

Understanding this context, we are pleased to share the following achievements in 2019:

  • 95% of our product packaging is currently optimised for renewable and recycled content (by SKU). All cigarette packs contain renewable paper and cardboard, and all shippers into Australia are made of 80-81% recycled content fibre;
  • We diverted 29.6 tonnes of solid waste from landfill through our recycling best practices for commingled containers, paper, cardboard, food waste, e-waste, toner cartridges and batteries. We also purchased around 2.2 tonnes of recycled content for our offices, contributing to circular economies; and
  • We continued our efforts to reduce single use plastic and packaging waste wherever possible, and replaced plastic straws with paper and disposable cups and bottles with mugs. Staff were also provided with personalised drink bottles, which can be refilled at our drinking stations, to reduce single-use bottled water consumption.

In addition, we:

  • Contributed to the QANTAS Future Planet carbon offset programme through our logistics partner to reduce the greenhouse impact of product distribution to customers;
  • Continued to be an active member of the voluntary Tobacco Industry Product Stewardship Group, which, together with the other major tobacco companies, works to tackle the social and environmental impacts of tobacco product litter; and
  • Engaged with Keep Australia Beautiful to understand litter trends. For more information about our recent achievements and commitments under the Covenant, view our latest 2019 Australian Packaging Covenant Annual Report and 2020 Commitment. (9,076 kb) .

More information on the Australian Packaging Covenant can be found at