Cigarettes & roll your own tobacco

Our cigarette business is founded on understanding and meeting the preferences of adult smokers in all parts of the world.

Despite the well-known health risks, millions of people worldwide continue to enjoy smoking conventional cigarettes.

We never set out to encourage people to take up smoking cigarettes, or to smoke more. Our cigarette business is based on understanding and meeting the preferences of today’s adult smokers with products that are manufactured to high standards and marketed responsibly.

How cigarettes work

Diagram of a cigarette

Cigarettes have four basic components:

  1. The tobacco rod
  2. The cigarette paper
  3. The tipping paper
  4. The filter

When the tobacco rod is lit, the user inhales smoke through the filter.

The preferences of adult smokers guide the types and blends of tobaccos that we use in the tobacco rod. We do not add nicotine to our tobacco; it occurs naturally in all varieties of tobacco plants.

Filters are traditionally made from cellulose acetate fibres, known as tow. The filter, paper and type of filter are all chosen to affect the sensory strength and smoke yield of the cigarette.

For more information on our brand and innovation in our products, visit our global website here .

Roll your own

In Australia, we also sell roll your own products, which are also referred to as fine cut tobacco or make-your-own tobacco.

Roll your own tobacco is the oldest form of smoking (it even pre-dates pipes), and in markets such as The Netherlands and Norway makes up almost half the market.

Why do cigarettes pose serious health risks?

The reason why cigarettes can be harmful to health is because burning tobacco generates toxicants in the smoke that is produced.

Inhaling these smoke toxicants is the cause of most smoking-related diseases. (Read more about this in our page on the primary health issues of smoking ).