E-cigarettes and New Categories

Globally, BAT has a growing range of potentially reduced-risk products including vapour and tobacco heating products, and our modern and traditional oral products.

It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco.

That is why we are dedicated to the development and commercialisation of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine to the user.

We’re setting ourselves ambitious targets: we aim to have 50 million consumers using our non-combustible products by 2030. Following our acquisition of Reynolds American Inc. in 2017, we are also one of the leading vapour companies in the world.

Globally, our portfolio of non-combustible, potentially reduced-risk products (PRRPs) includes three categories:

  • Tobacco heating products (THP)
  • Vapour products
  • Modern oral products, including tobacco-free nicotine pouches. It also includes traditional oral products, including moist snuff and snus.

Where these products contain nicotine, they are not currently legal in Australia. If you would like to learn more, you can visit our global website here .

* This is a comparison between the smoke from combusted tobacco in a standard 3R4F reference cigarette (approximately 9 mg tar), and the vapour from heated tobacco in glo, in terms of the 9 types of harmful components which the World Health Organisation recommends to reduce.