BAT Australia - Underage Access Prevention
We believe that those underage should not consume tobacco and vapour products.
It’s essential that any tobacco or nicotine products are not marketed to underage individuals. Given the nature of our products, we take seriously our commitment to market them responsibly and only to adults.
BAT’s commitment that our marketing is only aimed at adult consumers and is not designed to engage or appeal to underage individuals is at the centre of our Responsible Marketing Principles (RMP) .
In addition to our strict requirement for adult-only marketing, we also expect markets to conduct underage access prevention activities.